{"id":13583,"date":"2025-01-27T12:44:31","date_gmt":"2025-01-27T11:44:31","guid":{"rendered":"https:\/\/interzero.it\/sustainability\/white-paper\/"},"modified":"2026-03-18T15:20:09","modified_gmt":"2026-03-18T14:20:09","slug":"white-paper","status":"publish","type":"page","link":"https:\/\/interzero.it\/en\/sustainability\/white-paper\/","title":{"rendered":"White paper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;903364&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;715754&#8243;]<\/p>\n<h1 style=\"text-align: center\"><strong>Businesses and the circular economy: an in-depth look<\/strong><\/h1>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;104556&#8243;]Commitment to sustainable development is not only a moral responsibility, but also a fundamental strategy for the long-term success of companies. In the era of the climate crisis and growing customer and investor expectations, companies must take concrete measures to reduce their environmental impact. The transition to a circular economy is a priority, offering numerous benefits for companies, including cost reduction, improved reputation, and accelerated innovation.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;195894&#8243;][vc_button size=&#8221;btn-lg&#8221; border_width=&#8221;0&#8243; link=&#8221;url:%23WhitePaperContact|&#8221; button_color_type=&#8221;uncode-solid&#8221; uncode_shortcode_id=&#8221;110880&#8243; button_color_solid=&#8221;#009dd3&#8243;]Download the White Paper now[\/vc_button][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;679019&#8243;]Did you know that&#8230;[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;393188&#8243;]&#8230; <strong>most companies want to implement sustainability initiatives or have already started doing so?<\/strong> This statement was shared by 71.1% to 84.9% of executives at medium-sized and large companies in six different European countries.<\/p>\n<p>Increased public awareness of lifestyles and consumption patterns is leading businesses, institutions, and public authorities to recognize the need for an inevitable change in strategy and direction.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-263416&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;114908&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;105382&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;12740&#8243; media_width_percent=&#8221;60&#8243; uncode_shortcode_id=&#8221;125910&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;178843&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>ONLY 4% OF COMPANIES WILL NOT INVEST IN SUSTAINABILITY<\/strong>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;148446&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Over 4 out of 10 companies (41.8% of the managers involved in the Interzero research) will invest up to 150 thousand euros in sustainability in the next 3 years (23.9% up to 50 thousand and 17.9% up to 150 thousand). <\/span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">More than half (53.9%) will spend more than 150 thousand euros and over 2 in 10 (24%) more than 500 thousand euros.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;952704&#8243;]What drives companies to implement sustainable solutions?[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;163599&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;217804&#8243;][vc_single_image media=&#8221;14849&#8243; media_width_percent=&#8221;90&#8243; uncode_shortcode_id=&#8221;591754&#8243; media_link=&#8221;url:%23WhitePaperContact&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;387040&#8243;]The opportunity to increase process efficiency is the primary driver driving companies to implement sustainable initiatives. Communication and reputational considerations with stakeholders follow. Taking these motivations into account, the next part of the analysis focused on a group of companies selected based on the type of sustainable initiatives they undertake. To this end, <strong>an in-depth analysis was conducted, which highlighted that the most common practice is verifying the environmental compliance of their operations (72% of companies).<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;300110&#8243;]How to minimize the negative impact on the environment?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;125201&#8243;]Reducing the environmental impact of a company&#8217;s operations represents a valuable competitive advantage. Among the actions taken to achieve this goal, survey participants most frequently cited: reducing emissions, optimizing waste management, eliminating plastic, eco-designing packaging, and developing an effective ESG strategy.[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; border_width=&#8221;0&#8243; link=&#8221;url:%23WhitePaperContact|&#8221; button_color_type=&#8221;uncode-solid&#8221; uncode_shortcode_id=&#8221;127730&#8243; button_color_solid=&#8221;#009dd3&#8243;]Read the full study[\/vc_button][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;14853&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;200206&#8243; media_link=&#8221;url:%23WhitePaperContact&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;810856&#8243;]<!--StartFragment --><span class=\"cf0\">Interzero&#8217;s research: state of the art, needs, and trends in the circular economy<\/span><!--EndFragment -->[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;173580&#8243;]Interzero supports companies in the transition to sustainable business models through comprehensive consulting and innovative environmental solutions. <strong>Our White Paper presents the results of a research study aimed at defining sustainability trends, market expectations, and the related business decisions of medium and large companies in Europe.<\/strong> More than 250 C-level managers in 6 countries were involved: Italy, Austria, Poland, Slovenia, Croatia and Serbia.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;632795&#8243;]<strong>The aim of the study is to:<\/strong>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;895814&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;169776&#8243;]<\/p>\n<ul>\n<li>understand and analyze market trends in the field of the circular economy and sustainable development;<\/li>\n<li>examine any obstacles to the application of best practices in the individual countries being researched;<\/li>\n<li>examine the main sustainability needs of medium and large enterprises in the researched countries and analyze their timeliness in adopting sustainable business models;<\/li>\n<li>To create a basis for the state of development of the ecological transition in business models at the European level by summarizing the data obtained from all the countries analyzed.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;12542&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;180776&#8243; media_link=&#8221;url:%23WhitePaperContact&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;0&#8243; el_id=&#8221;WhitePaperContact&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;13685&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;903364&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;715754&#8243;] Businesses and the [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12544,"parent":8327,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"wf_page_folders":[],"class_list":["post-13583","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Paper | Businesses and the Circular Economy: An In-Depth Analysis<\/title>\n<meta name=\"description\" content=\"The document analyses trends and obstacles to the circular economy in six European countries, identifying the key needs of medium and large enterprises in the field of sustainable development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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