{"id":14868,"date":"2026-02-16T16:40:50","date_gmt":"2026-02-16T15:40:50","guid":{"rendered":"https:\/\/interzero.it\/sustainability\/white-paper\/packaging-white-paper-insight\/"},"modified":"2026-03-18T16:16:55","modified_gmt":"2026-03-18T15:16:55","slug":"packaging-white-paper-insight","status":"publish","type":"page","link":"https:\/\/interzero.it\/en\/sustainability\/white-paper\/packaging-white-paper-insight\/","title":{"rendered":"&#8220;Packaging&#8221; White paper Insight_ENG"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;903364&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;725222&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;181253&#8243;]<\/p>\n<h1 style=\"text-align: center\"><strong>White Paper insight<br \/>\n<\/strong><\/h1>\n<p>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;697503&#8243;]<\/p>\n<h1 style=\"text-align: center\"><strong>Packaging and sustainability<\/strong><\/h1>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;903364&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;214140&#8243;][vc_column_text uncode_shortcode_id=&#8221;287274&#8243;]To complement the White Paper, we have developed <strong>four thematic Insights<\/strong> that highlight the most strategic topics\u2014ESG, packaging, consulting, and non-financial reporting\u2014enhancing key content through <strong>data and numbers<\/strong> . Each Insight concludes with a <strong>focus on current events<\/strong> , connecting the topics to the latest regulatory developments and market evolutions, offering companies concrete insights for interpreting the context and anticipating change.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;615936&#8243;][vc_button size=&#8221;btn-lg&#8221; border_width=&#8221;0&#8243; link=&#8221;url:%23WhitePaperContact|&#8221; button_color_type=&#8221;uncode-solid&#8221; uncode_shortcode_id=&#8221;319874&#8243; button_color_solid=&#8221;#009dd3&#8243;]Download the insight now[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;903364&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;214140&#8243;][vc_column_text uncode_shortcode_id=&#8221;176515&#8243;]The new Packaging and Packaging Waste Regulation (PPWR), published in January 2025, introduces a regulatory framework designed to structurally transform the entire packaging supply chain. The measure establishes <strong>binding packaging waste reduction targets<\/strong> : -5% by 2030, -10% by 2035, and -15% by 2040 for each Member State. These progressive objectives require companies to concretely review their processes, materials, and distribution models.<\/p>\n<p>In light of these new thresholds, we analyze companies&#8217; positioning, assessing their level of compliance, the strategies adopted, and the main critical issues in implementing the required measures.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;856560&#8243;]The company profile that is driving the most change is&#8230;[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;129058&#8243;]&#8230; <strong>that of Consulting Support Seekers.<\/strong> These are organizations that have already structured the sustainability function internally, often with dedicated teams and senior figures such as the Chief Sustainability Officer. However, the segment with the most significant growth potential is that of <strong>Price Sensitives<\/strong> : although they currently display a lower level of maturity, they demonstrate a <strong>growing propensity for activation<\/strong> .[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; border_width=&#8221;0&#8243; link=&#8221;url:%23WhitePaperContact|&#8221; button_color_type=&#8221;uncode-solid&#8221; uncode_shortcode_id=&#8221;214486&#8243; button_color_solid=&#8221;#009dd3&#8243;]Read the full insight[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;163601&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;105382&#8243;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;14901&#8243; media_width_percent=&#8221;92&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;872284&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;810856&#8243;]<!--StartFragment --><span class=\"cf0\">Interzero&#8217;s research: state of the art, needs, and trends in the circular economy<\/span><!--EndFragment -->[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;173580&#8243;]Interzero supports companies in the transition to sustainable business models through comprehensive consulting and innovative environmental solutions. <strong>Our White Paper presents the results of a research study aimed at defining sustainability trends, market expectations, and the related business decisions of medium and large companies in Europe.<\/strong> More than 250 C-level managers in 6 countries were involved: Italy, Austria, Poland, Slovenia, Croatia and Serbia.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;632795&#8243;]<strong>The aim of the study is to:<\/strong>[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;895814&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;169776&#8243;]<\/p>\n<ul>\n<li>understand and analyze market trends in the field of the circular economy and sustainable development;<\/li>\n<li>examine any obstacles to the application of best practices in the individual countries being researched;<\/li>\n<li>examine the main sustainability needs of medium and large enterprises in the researched countries and analyze their timeliness in adopting sustainable business models;<\/li>\n<li>To create a basis for the state of development of the ecological transition in business models at the European level by summarizing the data obtained from all the countries analyzed.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;12542&#8243; 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Read it now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interzero.it\/en\/sustainability\/white-paper\/packaging-white-paper-insight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White paper - Read the research findings on the circular economy in businesses\" \/>\n<meta property=\"og:description\" content=\"The White Paper analyzes trends and barriers to the circular economy in six European countries, identifying the key needs of medium and large enterprises in the field of sustainable development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interzero.it\/en\/sustainability\/white-paper\/packaging-white-paper-insight\/\" \/>\n<meta property=\"og:site_name\" content=\"Interzero Italy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T15:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interzero.it\/wp-content\/uploads\/sites\/10\/2025\/01\/a4-broszura-it.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"White paper - Read the research findings on the circular economy in businesses\" \/>\n<meta name=\"twitter:description\" content=\"The White Paper analyzes trends and barriers to the circular economy in six European countries, identifying the key needs of medium and large enterprises in the field of sustainable development.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/interzero.it\/wp-content\/uploads\/sites\/10\/2025\/01\/a4-broszura-it.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interzero.it\/en\/sustainability\/white-paper\/packaging-white-paper-insight\/\",\"url\":\"https:\/\/interzero.it\/en\/sustainability\/white-paper\/packaging-white-paper-insight\/\",\"name\":\"White Paper Insight \\\"Packaging and Sustainability\\\"\",\"isPartOf\":{\"@id\":\"https:\/\/interzero.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/interzero.it\/en\/sustainability\/white-paper\/packaging-white-paper-insight\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/interzero.it\/en\/sustainability\/white-paper\/packaging-white-paper-insight\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/interzero.it\/wp-content\/uploads\/sites\/10\/2025\/01\/image-white.jpg\",\"datePublished\":\"2026-02-16T15:40:50+00:00\",\"dateModified\":\"2026-03-18T15:16:55+00:00\",\"description\":\"Packaging and sustainability: insights into PPWR, corporate strategies, innovation, and key challenges for reducing environmental impact. 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